The adidas brand is very well known for creating sports wear. A little known sector of Adidas is their cosmetics line. After all, what is the point of all that working out if you don't smell good too?
Adidas is segmented to meet the needs of distinct groups of sport-oriented consumers.With thier broad but selective distribution approach and our pricing strategy, we clearly position Adidas as a premium brand in all markets.
adidas Sport Performance
The adidas Sport Performance division is completely focused on the athlete who demands performance first and style second.
adidas Sport Heritage
The adidas Sport Heritage division looks to our past for inspiration and direction for the authentic and contemporary products of the future. These products have a clear foundation in sport but are meant for lifestyle and street wear.
adidas Sport Style
The adidas Sport Style division is directed at the style- and fashion-conscious consumer who still desires the look and attitude of sport but in a new, more sophisticated interpretation.
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