Agent Provocateur has become a phenomenal success with the opening of lingerie and cosmetics stores within the UK, America, Middle East, Russia, Hong Kong and Europe. As well as a thriving mail order catalogue and an award winning website.
Joseph Corre and Serena Rees opened the first Agent Provocateur shop in December 1994, arousing a media frenzy usually reserved for superstars.
They introduced their vision of lingerie which was very different from the the usual British prudery that categorises lingerie as sleazy or smutty. The aim was to create a line of high quality designer lingerie.
Agent Provocateur has gone on to design and produce complementary products including books, shoes, jewellery and a very successful line of fragrances - Perfumes - Colognes and beauty - Makeup - cosmetics products which is now sold in over 65 countries worldwide.
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